Startup Experiments Lab
Not every idea deserves a full product build. This ongoing experiment log tracks rapid validation tests — landing pages, cold outreach campaigns, and prototype demos — run to kill bad ideas fast and double down on what resonates.
The problem
It's easy to spend months building something nobody wants. The antidote is running cheap experiments to validate demand before investing in engineering.
The solution
A structured framework for hypothesis-driven startup experiments: define the assumption, design the test, measure the signal, decide to proceed or pivot.
Progress
- —7 experiments run across different markets
- —3 ideas validated with positive signal
- —4 ideas killed early, saving months of work
- —Refining the experiment template and scoring system
Lessons learned
- 01
A landing page with paid traffic is the cheapest real validation you can get
- 02
Talking to 10 potential customers is worth more than 100 hours of building
- 03
Ideas that feel 'too obvious' are often the best ones